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Remarketing and behavioral targeting and Statistics
This type of service allows this Application and its partners to communicate, optimize and serve
advertisements based on the past use of this Application by the User.
This activity is carried out by tracking Usage Data and the use of Cookies, information that is transferred to
the partners to whom the remarketing and behavioral targeting activity is connected.
In addition to the possibility to opt-out offered by the following services, the User can opt for the exclusion
from the receipt of cookies relating to a third service, by visiting the Network Advertising Initiative opt-out
page.

FACEBOOK CUSTOM AUDIENCE (FACEBOOK, INC.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc.
that connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies; e-mail.
Place of processing: United States – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.

FACEBOOK REMARKETING (FACEBOOK, INC.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that
connects the activity of this Application with the Facebook advertising network.
Personal Data collected: Cookies; Usage data.
Place of processing: United States – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.

REMARKETING GOOGLE ADS (GOOGLE LLC)
Remarketing Google Ads is a remarketing and behavioral targeting service provided by Google LLC that
connects the activity of this Application with the Google Ads advertising network and the DoubleClick
Cookie.
Users may choose not to use Google cookies to personalize ads by visiting Google’s Ad Settings.
Personal Data collected: Cookies; Usage data.
Place of processing: United States – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are
used to keep track of User behavior.

GOOGLE ANALYTICS (GOOGLE INC.)
Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google uses the Personal
Data collected for the purpose of tracking and examining the use of this Application, compiling reports and
sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies; Usage data.
Place of processing: United States – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.

GOOGLE ANALYTICS WITH ANONYMIZED IP (GOOGLE INC.)
Google Analytics is a web analysis service provided by Google Inc. ("Google"). Google uses the Personal
Data collected for the purpose of tracking and examining the use of this Application, compiling reports and
sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics makes your IP address anonymous. The anonymization works by
shortening within the borders of the member states of the European Union or in other countries adhering
to the agreement on the European Economic Area the IP address of the Users. Only in exceptional cases,
the IP address will be sent to Google’s servers and abbreviated within the United States.
Personal Data collected: Cookies; Usage data.
Place of processing: United States – Privacy Policy – Opt Out. Subject adhering to the Privacy Shield.

MONITORING FACEBOOK ADS CONVERSIONS (FACEBOOK PIXELS) (FACEBOOK,
INC.)
Conversion tracking of Facebook Ads (Facebook pixels) is a statistics service provided by Facebook, Inc. that
connects data from the Facebook ad network with actions performed within this Application. The Facebook
pixel monitors conversions that can be attributed to Facebook, Instagram and Audience Network listings.
Personal Data collected: Cookies; Usage data.
Place of processing: United States – Privacy Policy. Subject adherent to the Privacy Shield.

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